Clay

Prospecting and lead data

About Clay

Spreadsheet-style workspace that pulls from many data providers in sequence, then uses AI to research accounts and write personalized lines.

Clay works like a spreadsheet where each column can call a data source or an AI step. You start with a list of companies or people, then add columns that look up firmographics, find a work email by trying several providers in order until one returns a result, check a company's website, or ask a language model to summarize what the company does.

Growth and RevOps teams use it to build lists that a single database cannot produce, such as companies that just opened a new office, hired a certain role or use a particular tool. The results can be pushed to a CRM or a sequencing tool.

It rewards people who are comfortable building workflows, and a well-built table can replace hours of manual research. Usage is counted in credits, so watch which steps use the most of them, and check each data provider's terms for how you may use the results.

Details

  • Works with Salesforce

    Yes
  • Works with HubSpot

    Yes

Not enough info yet on free plan or free tier, developer API, browser extension. Check the tool's own site.

Listing written by SalesAvenuePro, checked 2026-11-04. Report a correction or request removal. Back to prospecting and lead data.